Jorge Grassi | Founder
With over 40 years of experience in the hospitality and tourism industries, Jorge Grassi has built a distinguished career as a marketing strategy consultant.
He has held leadership positions at renowned companies such as Hyatt International and GHM Luxury Hotels, specializing in Marketing and Sales in Europe and South America.
Born in Montevideo, Uruguay, Jorge studied in Montevideo and Buenos Aires, bringing a deep understanding of both regional and international markets to his work.
Jorge currently runs his own company in Uruguay, Grassi , specializing in high-end projects for demanding clients seeking exceptional quality and design. The company represents premium furniture brands from a variety of sources, primarily from Italy, offering sophisticated solutions for those who demand the best.
Diego Olivero | Head of Design - Partner
Diego Olivero is a multidisciplinary designer whose practice encompasses product design, interior design, and large-scale art installations, notable for their focus on sustainable development and community impact.
With over 15 years of experience leading creative projects in the United States, Central and South America, and Europe, he has collaborated with renowned brands such as Williams Sonoma Inc., West Elm, and ABC Carpet & Home, generating over 200,000 co-branded products and sales exceeding $12 million.
She co-founded Meso Goods, a social enterprise that works alongside artisans in Guatemala, Mexico, and Honduras, and whose products are now distributed in more than 20 countries.
Her work has been featured in Architectural Digest, Elle Décor, and the BBC, and she has received accolades including the Audience Medal at the 2018 London Design Biennial and the 2019 Interior Designers Society Gold Award in Mexico City.
Maythee Gudiño
With over 17 years of experience as Director of Housekeeping, Maythee brings extensive experience in hotel openings. She has successfully led the pre-opening of seven hotels in various international locations, including the United States, the Bahamas, Mexico, Argentina, and Spain.
During these openings, he performed key tasks such as inventory management, room preparation and inspection, development of standards and operating procedures, hotel layout planning, and staff training to ensure compliance with brand standards.
Throughout her career as Director of Housekeeping, she has managed large and diverse teams at prestigious hotels such as Faena Miami Beach, SLS Brickell, St. Regis Bal Harbour, Mandarin Oriental Miami, and The Setai Miami Beach.
Under his leadership, these properties maintained exceptional levels of guest service, and his work was instrumental in several of them earning Forbes 5-Star ratings.
Robert Muehlich
Robert Muehlich is a hospitality industry veteran. Throughout his 30-year career, he has worked at several Forbes Five-Star hotels on three continents. These include the Alvear Palace in Buenos Aires, Argentina; the Le Mirador Resort & Spa in Vevey, Switzerland; The Setai Miami Beach; and the Chatham Bars Inn on Cape Cod, among others.
He has also been involved in numerous hotel openings, including 1 Hotel South Beach, The St. Regis Monarch Beach, and The Watergate Hotel, and most recently led the $170 million renovation of the iconic Omni Homestead Resort & Spa.
Bringing his extensive experience in the operational management of prestigious Forbes four- and five-star properties, Robert is a graduate of the prestigious SHL – Schweizerische Hotelfachschule Lucerne (Switzerland), where he earned his Bachelor's Degree in Hospitality Management.
With entrepreneurial thinking, a deep sense of hospitality, and an unparalleled vision of the guest experience, he has successfully built and led high-performance teams.
Originally from Argentina, he is fluent in six languages and celebrates the uniqueness of each property, always prioritizing excellence in the guest experience.
He firmly believes that true success stems from human relationships and organizational culture, a principle he considers his fundamental leadership guide.
Sebastian Cipriani
Sebastián Cipriani is an experienced property and hospitality manager with over two decades of experience. He currently serves as Property Manager at Fisher Island, where he seamlessly manages an exclusive residential condominium with a budget of $3 million. His strong leadership, financial acumen, and attention to detail have contributed to maintaining a harmonious and highly efficient residential environment.
Before dedicating himself to property management, Sebastián had a distinguished career in the hospitality industry, participating in the opening of several hotels around the world. Among his most notable achievements is the opening of The Setai Miami Beach, which marked his move from Italy to Florida, where he continued his career at high-end properties, including the prestigious Mandarin Oriental. There he demonstrated excellence in operations, personnel management, and financial control.
Fluent in Spanish and Italian, Sebastián stands out for his strategic thinking, problem-solving skills, and commitment to quality service, qualities that make him a leading professional in property management and hospitality.
Isabel Sarmiento Molina
Passionate and creative hospitality professional with extensive experience in luxury sales and marketing, and revenue management. A decisive professional with a solid track record of delivering results that contribute to the overall success of properties within the high-end hospitality sector.
Specialist in global sales and marketing, business development, openings, and rebranding, with a proven track record of developing and managing high-level strategic relationships that generate sustained relationships and increased market share.
His experience also includes organizational restructuring, customer service, program implementation, team building, and consulting, providing effective leadership with a focus on comprehensive coordination and innovation to create high-performance teams.
He has worked in national and international markets for renowned companies such as The Leading Hotels of the World, and prestigious luxury brands such as Peninsula Hotels, Rosewood, Aman Resorts, Baglioni, Rocco Forte, and Mandarin Oriental Hotel Group, among others.
He was part of the opening team for The Setai Hotel Miami and WYSK Collection, as well as the post-opening team for The Watergate DC and Doyle Collection Hotels – The Dupont Circle DC.
With a global client portfolio and participation in the world's most prestigious international showcases and fairs, he combines a strategic vision with a profound aesthetic sensibility.
An art lover, interior designer, and writer, she combines her creative vision with her passion for hospitality to create authentic and memorable experiences.
Dalia Hofman
Reservations and Revenue Management consultant with over 20 years of experience in the sector.
He has worked in luxury hotels in the United States and Venezuela, where he trained and supervised internal reservations departments, implementing the highest quality standards.
He has been responsible for establishing a Revenue Management culture, configuring the properties' PMS systems, and developing operational projections and market analyses to maximize revenue.
His approach combines a solid strategic vision with a deep understanding of the dynamics of the luxury hotel sector, always driving the profitability and operational efficiency of each property.
Nicolás Zurlini
Nicolás Zurlini is a marketing professional with a proven track record of driving brand growth and market positioning.
Specializing in B2B marketing, project management, and digital strategies, he develops customized solutions that strengthen brand recognition and drive business growth.
His experience spans diverse sectors, including high-end products, premium services, and retail, where he combines strategic vision with creative execution to generate measurable and sustainable results.